RECENT WORKAustralia's largest pet insurer, Petsure engaged us to create two launch campaigns for their new accident-only insurance brands, Ruff ‘n’ Tumble and 9Lives.
Our insight was that whilst our pets may have no fear, they also have no money whatsoever! And when the vet bill arrives, their cuteness won’t cover it.
Every dog has its dumb day.
When meow becomes me-ouch!
ADDITIONAL CREDITS:
Ai Production Co: Supaflr
Director: Armand De Saint-Salvy